Of the more valuable endorsements a player can benefit from are shoe contracts, as the NBA’s brightest stars bring in quite a bit of earnings through lucrative shoe deals. While many of these players are repped by Nike and the Jordan Brand, there are a number of other companies looking to get into the sneaker game.
In 1969, NBA superstar Kareem Abdul-Jabbar set the record for the biggest endorsement deal in NBA history with sneaker brand Adidas for 25.000 dollars. These days, however, players receive millions for their loyalty to brands. Westbrook and Anthony are currently two of the most active endorsers for Nike Jordan.
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Blake Griffin — $6 million — Nike (through Jordan) Coming in just ahead of his Lob City compatriot is Blake Griffin, the All-Star Power Forward who might be the biggest endorsement hound in the NBA today. At least, it feels that way, as the airwaves are saturated with his ads for Kia and Foot Locker.
Here are some of the most obscure endorsements in shoe history. Billy Ray Bates. ... Coaching the Gotham Ballers, a squad of recent NBA retirees in the Champions Basketball League. Master P ...
With this year’s NBA draft pushed back five months because of a global pandemic, the delay put the spotlight on an unprecedented marketplace for traditional sneaker endorsement deals in 2020.
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In 1968, Puma dropped the first huge answer to these demands in the history of basketball shoes. Twenty years after the brand was founded, they released the Puma Clyde. It was endorsed and worn by the New York Knicks’ Walt ‘Clyde’ Frazier.
Endorsement money: $110 million When it comes to NBA endorsements, Michael Jordan tops the list and everyone else is playing catch up. What started with his signature Air Jordan shoes in the mid-1980s is now an entire Jordan brand, which is a $2.8 billion offshoot of Nike.
Following his induction into the Basketball Hall of Fame, Grant Hill has signed a lifetime endorsement deal contract with Fila, the sneaker company he was with when he entered the NBA in 1994.